Privacy Policy

Who we are

This website is operated by Pure Rheumatology London, a private rheumatology service led by Consultant Rheumatologist Dr Naveen Bhadauria.

Our website address is:
https://purerheumatology.com

We are committed to protecting your privacy and handling your personal information responsibly in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What personal data we collect and why

Contact forms and enquiries

If you contact us through a form on this website, by email or by telephone, we may collect personal information such as:

  • Your name
  • Your email address
  • Your telephone number
  • Any information you provide in your message

This information is used solely to respond to your enquiry, arrange appointments, or provide information about our services.

We do not use your information for unsolicited marketing.

Medical information

If you choose to provide medical information through an enquiry form or email, this information will be treated as confidential and handled in accordance with medical confidentiality standards.

This website itself does not store full medical records.

Any clinical information provided during consultations is handled within secure medical systems.

Cookies

This website may use cookies to improve user experience and understand how visitors use the website.

Cookies may be used to:

  • Remember user preferences
  • Improve website functionality
  • Analyse website traffic

You can control or disable cookies through your browser settings.

Analytics

We may use privacy focused analytics tools to understand how visitors interact with the website, including information such as:

  • Pages visited
  • Time spent on pages
  • General geographic location
  • Device and browser type

This information is anonymised and cannot be used to identify individual visitors.

Embedded content

Pages on this website may include embedded content from third party websites, such as videos from YouTube or maps from Google.

Embedded content behaves in the same way as if you had visited the external website directly. These services may collect data about you, use cookies, or track your interaction with the embedded content.

Please refer to the relevant third party privacy policies for further information.

How we store and protect your data

We take appropriate technical and organisational measures to protect personal information from unauthorised access, disclosure or misuse.

Personal information submitted through the website is only accessible to authorised personnel.

Who we share your data with

We do not sell, rent or trade your personal information.

Information may only be shared with trusted service providers where necessary to operate the website or provide services, and only where appropriate safeguards are in place.

How long we retain your data

If you contact us through the website, we retain your enquiry for as long as necessary to respond and provide relevant services.

Administrative records may be retained where required for legal or regulatory reasons.

Your data protection rights

Under UK data protection law, you have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data where appropriate
  • Object to certain processing of your data

If you wish to exercise any of these rights, please contact us.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes in our services, legal requirements or website functionality.

Contact us

If you have any questions about this privacy policy or how your data is handled, please contact us:

Pure Rheumatology London
Email: pa@purerheumatologylondon.co.uk
Website: https://purerheumatologylondon.co.uk

© Copyright 2026 Pure Rheumatology London